Case study: L’Oreal

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Virtual horse races

“Fun, fast paced and definitely brought out people’s competitive sides! The overall event was seamlessly organised and the team encouraged everyone to get involved.”

The sales team at L’OREAL took over 200 of their team to the virtual race track. The group were looking for a team based activity (and also timed it with the Grand National) - which made At the Races the perfect fit.

To add an extra level - the team at L’OREAL they wanted to fully sponsor each of our 6 races with one of their brands putting their logos and graphics into our software to make it even more special (and competitive for their teams). For example we had The Algaster Cup: Sponsored by Garnier. They also named each of the 8 horses on brand too - two of our favourite were

  • Because I'm Worth It

  • Maybe She's Born With It

Many of the group even went to the lengths of dressing up in their finest hats! Bringing great atmosphere to the event!

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