THE RISE OF PERSONALISED, VIRTUAL EVENTS

The continual progress in technology has led to custom-made content. From Spotify to Netflix, viewers have access to unlimited content that has been curated based on their personal preferences and online behaviours and the events industry is no different. 

As many events companies have pivoted their business online, they are becoming familiar with platforms, apps and tools that makes the personalization process easy and effective, delivering virtual events able to achieve the same level of engagement as the in person ones.

Last week we had an Instagram poll to gage whether our followers are interested in the personalization aspect of events, the response was a unanimous yes for bespoke events which doesn’t come as a surprise as the technological progress has consequentially risen expectations on what customers look for in events. Personalization boosts engagement and ultimately adds value to any celebration and activity we take part in.

Despite our feeling disappointed of not being able to fulfil our initial celebratory plans due to our current health situation, most events companies have adapted their products, offering the most disparate virtual and remote friendly options, most of which can be tailored to a specific person, theme or company. During a global pandemic all is certainly not calm, but it shouldn’t hold you back from celebrating a birthday, wedding or anniversary. 

After all, if we can learn something from these past few months is that although a skype/zoom call can’t replace human face to face interaction, it can very well keep people in touch with each other, reconnect and interact. Ice-breaking activities like a personalized quiz, for example, can be an effective way to start a virtual celebration as they get everyone involved, engaged in conversation and mingling creating bonding moments within remote teams. 

The Big Smoke Events has pivoted its business to being a virtual events company and expanded their product offerings to cater the most diverse preferences - from remote scavenger hunts to quizzes and fun ping pong challenges your party plans couldn’t get wackier! The Big Smoke events products are all fully bespoke as it’s conscious of the added values of a personalised event. Check out the offerings here!